The latest study released on the Global Account Based Marketing (ABM) Software Market by AMA Research evaluates market size, trend, and forecast to 2027. The Account Based Marketing (ABM) Software market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors.
Key Players in This Report Include:
Marketo (United States), Outreach (United States), Terminus (United States), Triblio (United States), Adobe Campaign (United States), InsideView (United States), DiscoverOrg (United States), Jambo (United States), Act-On (United States), Demandbase (United States),
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Definition:
Account-based marketing is an alternative of a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. It employs personalised campaigns designed to resonate with each account. The account-based marketing inverts the standard demand generation process which starts by creating the content and messaging, then distributing it among relevant channels. Moreover, the software comes with various features such as Account targeting and selection, Audience segmentation, Multichannel outreach orchestration, Account-based web personalisation, Account-based advertising, and sales intelligence.
Market Trend:
Market Drivers:
Market Opportunities:
The Global Account Based Marketing (ABM) Software Market segments and Market Data Break Down are illuminated below:
by Features (Account targeting and selection, Audience segmentation, Multichannel outreach orchestration, Account-based web personalisation, Account-based advertising, Sales intelligence, Intent data), Industry Vertical (Automotive, IT & telecom, Media & entertainment, Others), Deployment (Cloud, On premise), Solution (Predictive sales analytics and sales intelligence, Lead management and marketing automation, Content personalization and content marketing)
Global Account Based Marketing (ABM) Software market report highlights information regarding the current and future industry trends, growth patterns, as well as it offers business strategies to help the stakeholders in making sound decisions that may help to ensure the profit trajectory over the forecast years.
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Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
Objectives of the Report
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Major highlights from Table of Contents:
Account Based Marketing (ABM) Software Market Study Coverage:
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Key questions answered
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