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Leading in the AR market with $500 billion: WiMi Hologram Cloud disclosed the data in its IPO prospectus

Leading in the AR market with $500 billion: WiMi Hologram Cloud disclosed the data in its IPO prospectus

July 09
12:58 2019

Speaking of one of the whirlwinds in the last few years, it must be the AR holographic technology. When it comes to holographic technology, some pictures of science fiction movies may appear to the eye of WiMi Hologram Cloud. For example, in the “Star Wars” series, characters are able to communicate through holographic images in real time at distances of several galaxies. If we really want to select a few cool techs companies this year, then it can be seen in the IPO prospectus of WiMi Hologram Cloud that what eye-catching and showy truths are there in this future technology company which is passed down from mouth to mouth?

Global holographic AR market size by income from 2016 to 2025

According to the ID: iponews, WiMi Hologram Cloud has filed its IPO prospectus with the U.S. Securities and Exchange Commission for an initial public offering (IPO). From the explanation of the prospectus, the truth about WiMi Hologram Cloud is shown in front of the public, which finally let the holographic cloud industry open its horizons with careful study..

The revenue of WiMi Hologram Cloud is eye-catching

It is shown in the prospectus that the net profit of WiMi Hologram Cloud rose from 7333 million Yuan in 2017 to 8921 million Yuan in 2018. The gross income rose from 49226626 Yuan in the  first quarter of 2018 to 78492282 Yuan in the  first quarter of 2019, which increased by 29265656 Yuan with 59.5 percent of growing rate. Net profit increased by 15266858 Yuan with 68.7 percent of growing rate from 22226934 Yuan for the three months ended on March 31st of 2018 to 37493792 Yuan for the three months ended on March 31st of 2019. The gross income of the WiMi Hologram Cloud increased from RMB192,029,524 Yuan in 2017 to RMB225,271,564 Yuan in 2018.

From the above data, it is easy to see that the whole business growth of the WiMi Hologram Cloud is in a benign development trend, and the financial revenue of 3 years has been increasing from 2017 2019. It is shown in the feedback from this market that the business revenue has been increasing, and the market development has been expanding.

The entertainment and advertising market in the application scene of WiMi Hologram Cloud is huge.

At present, AR applications are mainly used in such industries as entertainment, advertising, and education. Its hardware environment is relatively mature, which is very beneficial to the development of software and content in these fields. In the long run, this application will also appear in the field of social networking and communication, although these applications have still been limited by hardware technology.

For entertainment: the holographic AR technology is applied in entertainment industry for the first time. From the Hatsune Miku, the holographic picture of the late singer Teresa Teng, to the popularity of the Pokemon GO, AR games, holographic live concerts, fashion shows, all of which warmly welcomed the holographic AR application.

Revenue from the AR advertising and AR entertainment have been growing continually.

Revenue of the WiMi Hologram Cloud includes it from AR advertising services and AR entertainment. AR advertising services use holographic materials and are integrated into advertisements on online media platforms or offline displays. When delivering the relevant services according to the specific terms of the contract, the income will be generated for WiMi Hologram Cloud. The terms are usually based on the specific actions displayed online (that is, the Cost Per Impressions (“CPM”) or the Cost Per Action (“CPA”), as well as the duration of the service of the contract displayed offline.

Revenue from AR advertising increased about 28.9 million Yuan ($4.3 million), revenue from the AR entertainment increased about 200000 Yuan ($100,000), and the gross income increased about 29.3 million Yuan, with 59.5 percent of growth rate. It rose from about 49.2 million Yuan ($11.7 million) in the first quarter of 2018 to about 78.5 million Yuan ($11.7 million) in the first quarter of 2019.

Revenue from AR advertising services of WiMi Hologram Cloud rose from about 34.1 million Yuan in the first quarter of 2018 to about 63 million Yuan ($9.4 million) in the first quarter of 2019, an increase of about 28.9 million Yuan, with 84.7 percent of growth rate. The growth was mainly due to an increase in the number of advertisers, most of whom were recommended by older customers who are satisfied with service provided by WiMi Hologram Cloud. In the first quarter of 2018, there were 49 customers; in the first quarter of 2019, the customers were up to  65. Compared with the average income of 700,000 Yuan per customer gained in the first quarter of 2018, it was increased to about 1 million Yuan for per customer in the first quarter of 2019. The increase in average income is based on technological progress, which allows WiMi to plant more content in advertising. On account of the increase in the number of advertisers, the number of payment history in AR ads based on the WiMi Hologram Cloud roughly increased by 76.9 percent from 1.3 billion in the three months ended on March 31st of 2018 to 2.3 billion in the three months ended on March 31st of 2019.

The income from the entertainment based on WiMi Hologram Cloud increased from about 15.1 million Yuan in the first quarter of 2018 to about 15.5 million Yuan (about 2.3 million US dollars) in the first quarter of 2019, increasing by about RMB 400,000 Yuan or 2.6%.

As a matter of fact, the real label for WiMi Hologram Cloud should be user operation. The so-called user operation is that it is divided into two dimensions: absorbing new users and old users repurchase. From the IPO prospectus, it can be seen that WiMi Hologram Cloud shows high ability in both dimensions.

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