DYNSEO, a mother-daughter duo with innovative brain training apps, entering the Apple Entrepreneur Camp – Female Founder

November 23 12:47 2022
DYNSEO, a mother-daughter duo with innovative brain training apps, entering the Apple Entrepreneur Camp - Female Founder
“This Camp was a great opportunity to take a step back and gain a fresh look on our program. We have a lot of work to but are really grateful to have been a part of this project” said Justine.
Founded by a mother-daughter duo, DYNSEO has been chosen in the new Apple project, the Apple Entrepeneur Camp – Female Founder program. They developed cultural brain training programs for adults and seniors, with some features not seen anywhere else: playing over Facetime, and cultural games adapted to each country. Moreover, the company also developed a version adapted for kids, with a sports break every 15 minutes of screen time, in order to avoid screen addictions: useful for our children!

First and foremost, behind the creation and launch of DYNSEO is a mother-daughter who used their complementary skills to build brain training apps on tablets and smartphones for all.

 

Justine Monsaingeon, daughter and CEO, Justine worked in project management, particularly in the field of ICT & Health. When working as a volunteer in a nursing home, she realized the need for more adapted games for seniors, because they did not want to play with puzzles for children “age 5 – 10”.

“One day, I came with my iPad, and showed them a few games. After that, each time I volunteered they were asking me where the touchscreen was.” she said explaining the story that led DYNSEO. This need led her to call on her mother, Dominique SAUQUET, mother and CTO, who has spent 20 years of research in medical informatics. She is now a professor at Centrale Paris and founder of It’s Sauquet.com, a company specialized in the development of mobile apps and health IS. Dominique often says she is the oldest coder in France!

The company in now 9 years old and has reached some important milestones:

  • More than 2,500 facilities equipped
  • More than 65,000 players since the beginning
  • Available in 6 countries: France, Belgium, Switzerland, Italy, Canada, USA

Each country has a culturally adapted version, each with its own brain coach! Indeed, in order for the brain training to be carried out in the long term, it is important to offer exercises that promote the development of knowledge, what we call learning apps, to keep the user motivated. This is how they will play: On Clint Americans will have to put the presidents in chronological order, they will have to place the American states on the map, while in France, they will have to place the departments. Another example is the game on cooking recipes which is personalized for each culture.

Of course, embarking in this journey, the pair surrounded themselves by experts as brain training is a really important subject that has a science behind it.

Indeed, cognitive functions allow us to interact with the environment and other people. These cognitive functions (attention, memory, language, strategy…) are developed from early childhood and continue to develop throughout life. Indeed, if we do not stimulate a cognitive function, it can become weaker with time. Our brains function through connections between neurons. During an activity, the brain looks for all the information available to respond to the situation at hand. When the brain is not engaged, the connections between neurons become weaker, and it becomes more difficult to find the information needed.

Daily cognitive training can help to improve cognitive functions or to recover certain functions that have become weaker due to lack of stimulation. There is no set age to start cognitive training, but the earlier you start, the sooner you will see the effects. Improving cognitive functions has an impact on our everyday life because our mind will be awake, ready to receive and memorize information, or find a quick solution.

Among other occupational therapist, activity directors, teachers, parents and so on… Sara Bonotti, a psychomotor therapy, has been involved in developing new features and games to meet the needs of children.

CLINT, your brain training coach to help you 

The CLINT app is a brain training program for adults in English. More than 30 cognitive games are proposed. The coach is there to boost you and give you personalized advice according to your scores and the cognitive functions to be stimulated. The games are varied, they allow both memory development and knowledge development, with many cultural games, adapted for each country (geographic games, history, literature,…).  With the CLINT app, it is possible to play with other players at a distance, or to play with family and friends on Facetime.

COCO THINKS and COCO MOVES, a safe educational app for kids

COCO THINKS and COCO MOVES is an educational app for kids, for 5 – 10-year-olds, with over 30 educational games and 10 physical games. The particularity of the COCO program is that a sports break is imposed every 15 minutes of screen time. Children will air their brains, dance or exercise, in order to return more serenely to educational activities. This helps avoid screen addictions, while making them play sports!

 

DYNSEO is very happy to have been selected for the Apple Female Founder Entrepreneur Camp. For a whole trimester, starting November 7, 2022, DYNSEO will work side by side with Apple experts to improve their brain training apps and make the user experience as optimal as possible.

Going in to this Camp, the DYNSEO team knew of their challenges which included to grow its international presence. As of now, DYNSEO is present in Belgium, Switzerland, Italy, Canada and USA. We will soon open the Netherlands, Portugal and the United Kingdom.

To enter the home market, in order to generalize the use of brain coaching apps within the home, to promote the detection of the disease and slow its progression and finally to develop their educational games app, COCO THINKS and COCO MOVES, which imposes a sports break every 15 minutes of screen time, to fight against screen addiction and sedentary lifestyle of children.

With the Apple Female Founder Entrepreneur Camp, DYNSEO and a panel of selected companies benefitted from immersive technology labs, as well as consulting, training and support from Apple experts and engineers, at no cost.

The Apple Entrepreneur Camp has 3 programs: Female Founders, Black Founders, Hispanic/LatinX Founders.

“This Camp was a great opportunity to take a step back and gain a fresh look on our program. We have a lot of work to but are really grateful to have been a part of this project,” said Justine.

Media Contact
Company Name: DYNSEO
Contact Person: Justine MONSAINGEON
Email: Send Email
Phone: 0033666240826
Country: France
Website: www.dynseo.com/en